The Rise of Web Series in India

Recently, we have seen a boom in web series produced in India. Big companies like Netflix and Amazon have started to invest heavily in regional content. Web series have gained popularity because they are taking us where television won't. Web series allow audience to watch shows at their convenience.

For years, people have planned their schedule around their favorite TV show, but with web series people have the freedom to watch their favorite show as and when they please and that too without advertisement breaks.

In India, particularly the youth is tired of seeing repetitive drama and plot of TV soaps. A troubled housewife who gets into the habit of waking up and becoming the perfect role model of everyone in the house with her good attitude and yet gets disrespected by everyone, especially her husband. Does this sound familiar? That's because it's the plot of every Daily TV soap ever and we are bored and done with it! We've grown up watching this melodrama every day and honestly we've outgrown it.

Web TV shows offer something that the mainstream Soaps just don't- mature content. Web series are heavy on content rather than melodrama. But content is not the only reason why web series have been successful in grabbing our eyeballs, they have also made it a point to quench our thirst for diverse subject and issues.

Live in relationships, homosexual love stories, sci-fi thrillers, crime thrillers ... Indian web content developers are following the lead of their international counterparts and trying to bring us concepts that televisions wouldn't dare to touch. Most of these shows work because the viewers are able to relate with the issues they raise. These shows mirror our lifestyle and problems, which seldom find their way to the outlandish world of daily soap drama, with honesty.

 Another reason behind the success of web series in India is the creative freedom. Can you imagine a nude scene or cursing happening on your TV screens when you're watching mainstream content? No, right? That's not the case on a digital platform where there is no censorship board cutting and trimming your shows to befit certain 'morals' and 'ethics' of the family household. The writers and directors get the full creative freedom to make and mold their TV shows according to their vision and direction on platforms.

Web series are pushing our boundaries of imagination and leaving the burden of virtues behind. Another important reason why we resent TV is the barrage of of advertisements which spoils our viewing experience. The skip button along with the shorter interruption during program viewing sits well with the viewers who value every second they spend in front of the screen.

Our increasing loyalty to web series not escaped the attention of television moguls. Popular entertainment channels and television producers are developing their own subscription based video on demand platforms, and surprisingly the content they are offering is very bold and creative.

The current scene of the Web TV shows would never have taken place if the digital providers didn't study the consuming behaviour pattern of the people from the age group 16-35. These providers noticed that a huge chunk of data of these consumers would go into viewing TV shows like Game of Thrones, Friends and other shows from the west.

This in turn, led to the the reformation of the entire Indian TV shows setting, and thus we were provided with different forms of digital platforms like Netflix and Amazon Prime with mature TV content that aired on it.

The monthly fee for a content platform is less than the price for a movie ticket at a complex. So for students on a budget or adults too tired from a long day at the office, subscribing to a content platform is a bargain. Netflix allow multiple users to watch content from the same account. Also, they routinely produce original content that is diverse and internationally relevant.

This year many Indian web series came and they were liked by huge number of people. Netflix which is a big player in video streaming services in international market have also make many Indian based web series this year to capture the rapidly growing India's VOD market. Sacred Games, Ghoul, Little Things season 2 are some examples. Selection Day another Netflix original will be released on 28th December 2018.

 All these Indian based web series have been made by Netflix to grab the growing video on demand market of India. Another video streaming platform Amazon Prime had also released regional content like Mirzapur, Breathe.

All the video streaming service provider are developing more and more enriched content by identifying diverse needs of the users. They are exploring various untouched topics. The competition between different service providers have tremendously increased and to emerge as the market leader they have to develop that content which should be liked by the users.

With the increased competition the Indian users are getting benefits as different service providers are providing them quality content. This is also one of the reason that why the web series have gained so much popularity in India in 2018. The future of web series is bright in India as audience now value content more than melodrama.

One thing more if you want to download web series or tv shows for free, you can check out this link Download web series, tv shows and movies. You can easily break free from paying those hefty amount as subscriptions of different apps just check out the above link.

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